Hi, I am JOE and I write on "Mindful Productivity & Cerebral Happiness". My endeavour is to share life lessons, some thoughts, quotes & links to articles/podcasts/books, I discover during the week.
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I see people getting engaged in multiple forms of communication a day. From answering questions to initiating small talk, from introducing people to each other, to providing feedback, we all find ourselves needing to manage different types of communication. This nimbleness, when paired with social expectations of appropriateness and efficiency in our communication, can be quite daunting to even the most experienced in the game.
What I have learned is that employing a structure can help make those conversations more efficient. This allow us easy starting points, transitions, and clear endings. During the week I stumbled across a work done by Matt Abrahams of Stanford University in the field of communication. this is what he says;-
Communication structures serve as a temporary structure for our messages. They allow us easy starting points, transitions, and clear endings. They help us to be concise and relevant. Also, research evidence suggests that structured information is more easily processed and remembered by our audiences.
Matt Abraham suggests a - WHAT, SO WHAT & NOW WHAT'model. I did find this structure worth adding to my communication toolkit. This structure promote a logical and clear thinking to facilitate impactful communication.
Let me break it down for you:
What?
First, define or describe your key ideas or arguments. You have to do it in a clear, concise manner and keep it devoid of jargon and flourishes. Most important ask yourself - “What are the critical few bits of information, I need to convey to maximize loyalty and support?”
So what?
This is the second step where you focus on the relevance of your ideas or arguments to your audience. You must be sure to take your audience’s perspective into account. Remember, to maximize the effectiveness - ‘ it’s less about what you want to say and more about what your audience needs to hear’.
Now what?
Finally, your last part should highlight the thoughts, feelings, and actions you wish your audience to either hold or enact. Be clear and direct in how you phrase these so as to reduce ambiguity. Be aware of the tone you use to convey this information. Your tone (e.g., sense of urgency, confidence, excitement, etc.) directly impacts your audience’s perception of both you and your message.
At the highest level, the “What? So what? Now what?” structure affords you cognitive bandwidth because it provides you with how you intend to convey your messages.
How does this structure look in practice in these areas ? To know , how to apply this technique, click on the embedded links -
What? I am honoured to introduce Dr. J Singh, who is here to discuss his insights into the operation management of Golf Courses.
So what? His work has changed, how many people now make daily decisions in a better way while performing their assigned tasks. I am certain you will too think differently when you leave from here.
Now what? Without further ado, join me in welcoming Dr. J Singh.
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Structure of communication and how to inculcate it into our communication so as to eradicate the errors which we make while communicating our ideas explained very well. I liked this isuue worth reading and at the same time very intersting.
Structure of communication and how to inculcate it into our communication so as to eradicate the errors which we make while communicating our ideas explained very well. I liked this isuue worth reading and at the same time very intersting.
Importance of Communication, communicated well!
Good Show 👍 Keep it up!